The heir playfully posed for photographers with some bikini-dressed models, hoping to increase sales for the new line that offers up to three sizes in eight different shades.
In related news, Paris recently updated his blog, give their fans a vision of his works in summer. Hilton wrote: "I hope you're all having a wonderful summer. This is really the first summer in which not only around the room in St. Tropez or a beach somewhere-I do not take vacations this summer because it was not to leave to work. "
"I've been shooting the shows, publishing, travels to Europe to promote my handbag and fragrance line, the design of my collection for autumn my shoes and clothing line, and work in my studio on a new album . Therefore, their professionalism been very successful and productive summer. My favorite part of summer was the time I have come to pass on tour with my love Benj. We always have the best time together and he played some shows in some places quite rad: Orlando for example, so you have to go to Disney World, which is always a blast! boyfriend is so amazing and so talented too… I love watching it performed on stage, so hot! He loves! "
"Life could not be better, I have a great boyfriend and a new best friend. I'm so excited to announce that I have wrapped recording of Paris Hilton is my New BFF. LOVING every time I've been in the editing room, and I'm sitting there Literally in tears every day, laughing so hard all the precious moments in the film. I also believe that much of the crazies could end up scenes on the DVD…. There's so much footage and while some will be edited out as all shows do, I want you to be able to see him and laugh as much as I was! "
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