Taking a break from his busy schedule, Kelly Ripa was discovered out to support Electrolux today (September 3) - to launch a program nonprofit around the brand's new tone turquoise front load laundry pair.
Using Ms. Ripa as the spokesperson, the company signed a 2-year agreement with the Ovarian Cancer Research Fund in order to raise $ 500000 for charity.
According to press reports, Electrolux will start donating $ 100 to charity for all turq
uoise washer or dryer purchased this month (which is Awareness Ovarian Cancer Month). The shadow was inspired by the ribbon symbolizing the fight against ovarian cancer, the company said.
"People are looking for ways to operate their homes easier and more efficient… that is why our new collection of clothes is so attuned to the needs of today," Keith McLoughlin, the spokesman for the company explained.
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